The number of online shoppers who abandon their shopping cart can be huge, anywhere from 20% to 70%.
This article will show you how , and why, to implement a shopping cart abandonment survey.
Some common reasons for visitors to abandon your shopping cart include:
- Comparison shopping
- Confusion over the shopping process
- Impatience over slow or too detailed pages
- Mistrust about who they are giving their credit card details to
Read more about these reasons
Implementing a shopping cart abandonment survey can show you which area of your site is causing your visitors to leave, and how to minimise this.
Stop visitors leaving by:
- Giving a phone number
- Showing credit card symbols and third-party secure signs, such as VeriSign or Thawte (see below)
- Using good tracking software such as Visitor Stats to see your mistakes, and correcting them
- Offering multiple payment methods. Credit Card, Cheque, PayPal, the more the better.
Of course, you need to know which part of your website isn't working, and why visitors are leaving. That's when we use a shopping cart abandonment survey.
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